Editorial

According to NPD Group, international company specialized in marketing studies, 5.5 millions French households bought at least one product falling in the « video game » category in 2007 (consoles, games, accessories, etc.), what represents 23% of French households: an increase of 1.2 millions compared to 2006 (+ 5 points / year).

The average expenses per home reach 400 euros in 2007, a 27% increasing budget.

However, we can notice some irregularities in the consumers profile:

30-45 years old consumers (1/4 of population) represent 53% of purchases but only 36% of this gain (in value). We also have to notice the increase of retired consumers, from 5% in 2006 to 9% in 2007.

There is no doubt that more innovative and accessible game consoles, and a gaming market more and more targeted will give a hand for the video game market democratization to spread up in the next few years.

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